Case Study: Duologi boosts awareness and leads with PR Agency One

Duologi - Customer Case Study

Duologi, a specialist consumer finance lender backed by Oaktree Capital, needed a strategic communications campaign to help it expand from fintech start-up to major market player. PR Agency One supported the company’s growth ambitions by raising awareness of its tailored credit solutions and the frustrations consumers face when accessing and using credit.

PR Agency One delivered the “Finding the Right Balance” campaign, which promoted Duologi’s innovative finance platform to merchants, businesses, and consumer audiences through thought leadership and corporate news coverage. Over three months, the campaign generated 48 pieces of coverage, 23 backlinks, and an average backlink DA of 44/100, while driving a 279% increase in organic traffic and a 151% increase in website leads.

Duologi