Case Study: DigitalBridge boosts organic traffic and leads with PR Agency One

DigitalBridge - Customer Case Study

PR Agency One worked with DigitalBridge, a mixed-reality business using a computer vision and machine learning platform to let consumers virtually try on home décor products with augmented reality. DigitalBridge wanted to raise its profile and establish itself as a thought leader in retail technology and computer vision, while showing retailers how its product could help increase sales.

PR Agency One created a thought-leadership campaign and content strategy built around the “imagination gap” in retail, backed by consumer research and a full report, plus profile articles and press features for the CEO. Over a four-month campaign, the work delivered 73 pieces of coverage, an average domain authority of 43/100 for links, and coverage in outlets including CityAM, Internet Retailing and Forbes, while boosting organic traffic by 117% and website leads by 57%.

DigitalBridge