Case Study: CES achieves global media buzz for RELYNC R1 with PR Agency One

Consumer Electronics Show (CES) - Customer Case Study

Consumer Electronics Show (CES) worked with PR Agency One to support the global launch of RELYNC R1, the first foldable smart mobility scooter, at CES in Las Vegas. The challenge was to create a high-impact debut that would stand out among thousands of product launches and generate media attention before the product’s July 2018 release, helping attract distributors and investors.

PR Agency One executed a tightly timed PR campaign, engaging journalists across the UK, Europe, and the USA and using storytelling to position the scooter as relevant to consumer technology, lifestyle, and health media. The campaign delivered more than 1,000 pieces of coverage, an average domain authority of 57/100 for links, and features in outlets including Forbes, CNET, TechCrunch, and the Daily Mail, while also driving 45 journalists to trial the product and helping secure US and UK sales distribution.

Consumer Electronics Show (CES)