Case Study: BuyItDirect Group boosts DronesDirect.co.uk SEO and visibility with PR Agency One

BuyItDirect Group - Customer Case Study

buyItDirect Group sought to prove the concept of using public relations for SEO and link-building. Their challenge was to boost the search engine visibility and share of voice for their newly acquired site, DronesDirect.co.uk, which had no prior marketing activity.

PR Agency One implemented a creative campaign featuring a survey report and innovative product concepts to generate media buzz. Their solution included proactive press office work to establish the brand as an authoritative voice. This strategy secured 187 pieces of coverage, including links from high-authority domains, and propelled DronesDirect.co.uk from 23rd to 2nd in search rankings for "drones."

BuyItDirect Group