Case Study: BuyItDirect boosts Black Friday visibility with PR Agency One

BuyItDirect - Customer Case Study

BuyItDirect, one of the UK’s leading online retailers, wanted to boost search visibility and brand awareness for its AppliancesDirect.co.uk and LaptopsDirect.co.uk sites during Black Friday. PR Agency One was brought in to support the retail electronics PR push with a focus on promoting the best deals across the two websites.

PR Agency One commissioned targeted press releases highlighting Black Friday offers and used media knowledge plus Google Analytics data to identify the outlets and journalists most likely to drive traffic and sales. The campaign delivered 52 pieces of coverage, 33 links to BuyItDirect.co.uk websites, and 22 national placements, with highlights including Metro.co.uk, DailyMail.co.uk, Independent.co.uk, Mirror.co.uk, Cosmopolitan.com, Telegraph.co.uk, Yahoo.com, Stuff.TV and ExpertReviews.co.uk.

BuyItDirect