Case Study: Allied London boosts Enterprise City awareness and occupancy with PR Agency One

Allied London boosts Enterprise City traffic 151% with PR Agency One

Allied London, a leading UK-based property development group, faced the challenge of establishing its new Enterprise City district as a major national hub for tech, media, and creative businesses. Their organizational and communications objectives included building nationwide brand awareness, driving tenant uptake, and positioning the development as the UK's premier tech cluster. To achieve this, they turned to PR Agency One for comprehensive commercial property PR support.

PR Agency One implemented a multi-faceted place-making PR strategy focused on sharing the vision of Enterprise City. Their solution included proactive media relations, producing over 40 press releases and securing coverage in top-tier outlets, creating a video series and blog content, managing social media channels, and hosting in-person events. The results were significant: the campaign generated over 500 pieces of coverage, increased website visits by 151% year-on-year, doubled social media followers, and contributed to 100% occupancy at one building with a waiting list. PR Agency One's work directly supported attracting major tenants like the BBC and Cloud Imperium, solidifying the development's success.

Allied London