Case Study: Alfresia Garden Furniture boosts search visibility and sales with PR Agency One

Alfresia Garden Furniture - Customer Case Study

Alfresia Garden Furniture, a home and outdoor living etailer, suffered a significant drop in website rankings and sales after being impacted by the Google Penguin update in early 2014. The challenge for vendor PR Agency One was to quickly build brand awareness and restore non-brand search traffic, with the bulk of the company's annual sales dependent on the core summer period.

PR Agency One implemented a short, low-budget, high-impact integrated PR campaign focused on securing high-quality media coverage and links. The strategy involved creating entertaining stories and competitions pitched to national news and lifestyle media, targeting a broad audience of garden owners. This approach generated 53 pieces of coverage, including 27 high-quality inbound links, which restored search visibility. The campaign led to a 123.93% year-on-year increase in sales revenue and established a solid platform for future growth.

Alfresia Garden Furniture