Case Study: White Law PLLC increases high-quality leads with PPL Labs

White Law PLLC generates 3,045 leads with PPL Labs

White Law PLLC, a legal practice, came to PPL Labs with the challenge of generating more high-quality leads to fuel their growth, specifically seeking to increase case volume in personal injury and driver’s license reinstatement services. Their goal was to build a consistent pipeline of potential clients who were actively seeking legal representation.

PPL Labs implemented targeted Meta advertising campaigns on Facebook and Instagram, tailoring ads to specific case types like personal injury and driver's license reinstatement. This solution successfully generated 3,045 leads and over 32,500 clicks. The campaigns were highly effective, with driver’s license reinstatement ads achieving a cost per lead of just $0.80.

White Law PLLC