Case Study: Whiplash Whiskey Builds a New Brand and Drives Sales with PPL Labs

Whiplash Whiskey grows page visits 373.2% with PPL Labs

Whiplash Whiskey came to PPL Labs with the goal of building and marketing a new whiskey brand from the ground up. The challenge was that the brand had no existing digital footprint, including no website or social media presence, and only limited in-store availability.

PPL Labs built the brand's entire digital presence from scratch, which included designing an e-commerce website and launching targeted Meta advertising campaigns. The solution generated over 1 million impressions and 10,380 clicks, achieving a 2.14x return on ad spend. PPL Labs also managed organic social media, which resulted in a 373.2% increase in page visits and over a 1,000% increase in overall reach.

Whiplash Whiskey