Case Study: Ganance achieves pre-order growth and moves into production with PPL Labs

Ganance drives 73 pre-orders and 2.20 ROAS with PPL Labs

PPL Labs partnered with Ganance, a company that enhances traditional watches with smart technology, to help them generate enough pre-orders to move into production. The challenge was to build awareness for their unique product and convert that interest into committed purchases through a comprehensive digital marketing strategy.

PPL Labs implemented a phased digital ads strategy, beginning with awareness-building campaigns to grow a waitlist, followed by conversion-driven pre-order campaigns, and concluding with retargeting efforts. This solution successfully generated 1,381 leads and 73 sales. The pre-order campaign achieved a 129.6% ROI and a 2.20 ROAS, meaning it generated $2.20 for every $1 spent, providing Ganance with the proven demand needed to begin production.

Ganance