Case Study: RIFF Online Marketing protects client accounts and grows its agency with PPC Samurai

RIFF Online Marketing - Customer Case Study

RIFF Online Marketing is an enterprise-sized digital agency based in the Netherlands that manages a broad mix of client accounts across Europe. They needed a flexible way to proactively monitor their full book of PPC accounts for errors, quality issues, and performance problems, and they chose PPC Samurai to help protect client results while meeting the agency’s high standards.

Using PPC Samurai, RIFF built a customized alert and automation system to flag issues such as drops or spikes in performance, budget limits, disapproved ads, 404 errors, quality score problems, and other account improvements. The system helped RIFF catch problems faster, including a feed issue for a clothing webshop that was fixed the same day and avoided up to $30k in potential revenue loss. PPC Samurai also saved managers time, reduced client churn risk, and helped RIFF focus more on strategy and client relationships.

RIFF Online Marketing