Case Study: SAP Automates Video Creation and Drives Sales Success with Powtoon

SAP Automates Video Creation and Drives Sales Success with Powtoon

SAP, the world’s leading ERP software provider, needed a faster way to create compelling demo and training videos for its sales enablement and AE training teams. Using tools like Camtasia and Adobe was too manual and time-consuming, making it difficult to produce high-quality, engaging content quickly.

With Powtoon’s drag-and-drop video creation platform and Powtoon Capture, SAP streamlined production of training, onboarding, and customer communication videos. The team reported saving about 7 hours per video, producing 3 pieces of content per month, and seeing around 120 video views on average, while also improving engagement, internal advocacy, and overall productivity.

SAP

Aubree Côté

Digital Presales Specialist