Case Study: Panasonic saves nearly £80K and boosts social engagement with Powtoon

Panasonic Saves Nearly £80K on Agency Costs with Powtoon Videos

Panasonic, the global electronics company, needed a faster and more cost-effective way for its UK marketing team to produce high-quality video content without relying on an expensive agency. Using Powtoon, the visual communication platform, they sought to streamline video creation and improve brand awareness and social engagement.

With Powtoon, Panasonic began creating videos in-house using the platform’s templates, branding elements, characters, and recording tools. The result was a major boost in output—from about 5 videos a year to more than 151 videos—while saving nearly £75,700 in agency costs since 2017 and increasing LinkedIn clicks by 127% and impressions by 104%.

Panasonic

Daniel Creasey

UK Marketing Manager