Case Study: Foot Locker trains 35,000 employees with Powtoon

Foot Locker Replaces Static Papers with Diverse Videos

Foot Locker, a global footwear retailer, needed to modernize and standardize training across thousands of stores, 27 countries, and all levels of retail staff. The company wanted learning materials that reflected its strong commitment to diversity, inclusion, and belonging, so it turned to Powtoon’s visual communication platform to move beyond static binders and papers.

With Powtoon, Foot Locker created engaging, bite-sized training videos using branded characters, animated backgrounds, audio, and voiceovers to build one common visual language across its learning materials. The result was faster content delivery and a more inclusive training experience, with Foot Locker able to get training into store teams in as little as 1–2 weeks and train 35,000 employees across 27 regions.

Foot Locker

Jennifer Baker

Senior Manager, Retail Learning & Development