Case Study: DEKRA achieves 20x more recruitment videos and 2x social engagement with PowToon

DEKRA Arbeit Group Doubles Video Engagement to Double Hirees

DEKRA Arbeit Group, a staffing and recruiting company operating across 20 European countries, needed a way to make job listings and employer content stand out in crowded job boards and social feeds. The team wanted a faster, more cost-effective approach to video creation, so they turned to PowToon to help support their digital recruiting and communication efforts.

Using PowToon’s easy-to-edit templates, sharing options, and presentation tools, DEKRA Arbeit Group ramped up video production for recruitment, social media, email, and internal use. The results were strong: the company created 20x more videos, doubled social media engagement, and increased new clients by 30%, while also generating inquiries from videos months after posting.

Dekra

Petar Divjanovic

Head of Digital HR Solutions