Case Study: Change Management Group boosts employee adoption with Powtoon

Change Management Group (CMG) Helps Clients Adapt Faster with Engaging Powtoon Content

Change Management Group (CMG), a consulting firm focused on retail and consumer industries, needed a faster, more engaging way to prepare clients for change initiatives and training sessions. To replace slow, costly agency-produced materials, CMG turned to Powtoon to create bite-sized pre-training videos and other visual communications that employees would actually consume in short time blocks.

Using Powtoon, CMG produced branded, professional-looking videos in as little as one day, cutting content creation time from 21 days and making it easier to get scripts and storyboards approved. The result was strong adoption of the videos, with CMG training 600+ employees on change management and successfully launching 2 programs using Powtoon prep materials; CMG says Powtoon is significantly more engaging than PowerPoint.

Change Management Group

Eric Anderson

Head of Training