Case Study: Brenntag boosts employee engagement with Powtoon

Brenntag Transforms Monotonous Training Courses into Engaging Videos

Brenntag, the global market leader in chemicals and ingredients, needed a better way to keep its training and communications content fresh, modern, and engaging. Its digital learning team was struggling with outdated, “old school” video resources and limited tools for creating the animated content they wanted, so it turned to PowToon to help revamp its learning materials.

With PowToon’s drag-and-drop animation platform and localization tools, Brenntag was able to quickly produce professional training videos and adapt them into 14 languages. The new video-based courses improved employee engagement by up to 15% on optional trainings, increased content production by 20x per month, and helped transform mandatory learning into a more positive internal experience, with 27 documents converted into video and an average of 345 views per video.

Brenntag

Gergely Rohmann

Global Digital Learning Manager