Case Study: NBA builds a more diverse product team with PowerToFly

NBA - Customer Case Study

The NBA, a global sports and media business, partnered with vendor PowerToFly to address a dual talent acquisition challenge. They needed to rebrand their image to attract candidates across all roles, not just basketball operations, and to specifically increase the hiring of women of color for their engineering and product teams, where diversity had been historically low.

PowerToFly implemented a solution leveraging their Employer Branding and Acquisition services. This included creating custom videos, building a dedicated company page, publishing featured blog posts, and hosting targeted recruitment events. The measurable impact for the NBA was four key hires for their product team, including a Cloud Security Engineer and a Senior Native Mobile Engineer. PowerToFly's partnership helped the NBA successfully diversify their recruitment pipeline and align their brand with their diversity goals.

NBA

Kalyn Hutchinson

Director, Team Marketing & Business Operations