Case Study: a leading healthcare company engages diverse talent with PowerToFly DEIB solutions

Leading Healthcare Company - Customer Case Study

PowerToFly worked with a leading healthcare company with more than 3,000 employees that needed to build a hiring plan grounded in diversity and inclusion from the start of the funnel. The company wanted to attract skilled, diverse talent for engineering and specialized roles across North Carolina, Utah, and Florida, using PowerToFly’s DEIB solutions and a dedicated hiring event.

PowerToFly partnered with the recruiting team to target the right audience, promote the event through email, LinkedIn, and text, and support the experience with moderation, logistics, content, and post-event candidate engagement. The March 2021 event delivered strong results, including an 86% intent rate, 40% attendance rate, 40% post-event brand lift, and a 7.8/10 rating, while helping move diverse candidates into the interview pipeline.