Case Study: a large healthcare provider engages diverse talent with PowerToFly

Large Healthcare Provider - Customer Case Study

PowerToFly worked with a large healthcare provider with more than 3,000 employees that wanted to build a hiring plan grounded in diversity and inclusion from the very start of the funnel. The company needed to attract skilled, diverse candidates for engineering and specialized roles, including senior Java engineer, software engineer, and several sales and account positions across North Carolina, Utah, and Florida.

PowerToFly delivered a DEIB-focused hiring event and candidate engagement program, including audience targeting, multi-channel promotion, event moderation, panel and slide support, attendee surveys, and post-event lead nurturing. The event helped generate strong engagement, with an 86% intent rate, 40% attendance rate, and a 7.8 out of 10 event rating, along with positive brand lift and feedback from attendees about the company’s wellness, diversity, and belonging culture.