Case Study: Chubbies Shorts achieves more inclusive hiring and near-United States demographic alignment with PowerToFly

Chubbies Shorts - Customer Case Study

Chubbies Shorts, a men's apparel brand, faced a challenge with a lack of diversity and an image associated with a "fraternity mentality." They partnered with PowerToFly to develop a clear, holistic strategy to become more inclusive in their workplace culture and to better represent their customer base through a comprehensive DEIB initiative.

PowerToFly implemented a tailored solution that included in-depth research, DEIB-focused training sessions, and the creation of five strategic pillars. This approach provided Chubbies with a pay equity analysis, inclusive hiring best practices, and a new charitable foundation. The results were significant: Chubbies nearly matched US population demographics within a single year, far exceeding their initial five-year goal, and achieved over 90% on their inclusion survey while improving employee engagement and retention.

Chubbies Shorts

Tessa Johnston

People and Development Manager