Case Study: Nutrisystem achieves a 25% conversion lift with PowerReviews

Nutrisystem’s success with review collection to increase their conversion and also creating a sense of community with Q&A

Nutrisystem, a consumer food & beverage brand, needed a better way to collect and display user‑generated content after its initial system fell short. The company sought a partner to improve review collection and on‑site shopper engagement.

Since partnering with PowerReviews in 2016, Nutrisystem deployed Ratings & Reviews and Q&A to build review breadth and interaction — generating 530K reviews across its catalog (including over 4,500 on a top product). Products with reviews saw a 25% lift in conversion, shoppers receive answers to 100% of submitted questions, site engagement increased, and the program helped foster a community while reducing operational costs.

Nutrisystem

Kristina Cerminara

Manager, Online Optimization