Case Study: Maesa increases product awareness and engagement with PowerReviews

Maesa - Customer Case Study

Maesa, a beauty brand creator behind products like Flower Beauty, Kristin Ess, and Col-Lab, needed to boost awareness, engagement, and consumer confidence as it launched frequent new products across its own sites and retail partners such as Target, Walmart, and Ulta. Since 2016, Maesa has worked with PowerReviews, using its ratings, reviews, and product sampling solutions to support these launches.

PowerReviews helped Maesa run sampling campaigns that generated authentic content and instant credibility for new products. As a result, Maesa earned 986 reviews from sampling and continues to use new campaigns to support key product launches, increasing trust and engagement at scale.

Maesa

Chris Oh

Head of Digital and Social