Case Study: JanSport achieves a 90%+ review completion rate with PowerReviews

JanSport - Customer Case Study

JanSport, the American backpack and collegiate apparel brand, wanted to better understand customer product requirements and needs as it expanded beyond its classic outdoor packs into daypacks, bags, and accessories. Working with PowerReviews, the company used product sampling and ratings-and-reviews tools to gather feedback and improve coverage across its product catalog.

PowerReviews helped JanSport run a precision-targeted sampling campaign that delivered highly engaged customer feedback, resulting in a 90%+ review completion rate. The program also produced strong ratings and broader review coverage across the JanSport product catalog, giving the brand more actionable customer insight and stronger social proof for shoppers.

JanSport