Case Study: Room & Board achieves 95% higher conversion and drives sales & insights with PowerReviews

How Room & Board Mines User Generated Content to Drive Sales and Insights

Room & Board, a 30-year-old maker of modern American home furnishings with 14 retail showrooms, needed to build online trust and stand out because most customers can’t see products in person. With online sales growing, the company faced the challenge of giving shoppers enough authentic product information and answering pre-purchase questions to boost confidence and conversion.

Room & Board partnered with PowerReviews to launch ratings & reviews (2010) and Social Answers Q&A (2012), soliciting feedback from both online and in-store buyers (including a post‑purchase email that generated 5,000 reviews at launch). Today 79% of products have reviews or Q&A; shoppers who read them convert at 95% above site average, reviews alone influence 30% of sales (45% when combined with Q&A), 46% of those influenced buy in-store, post-purchase email review conversion rose 80%, and product improvements driven by feedback lifted ratings (e.g., 3.7 to 4.3).

Room & Board

Kimberly Ruthenbeck

Director of Web experience