Case Study: Mizuno USA achieves enhanced customer insights and 89% more syndicated reviews with PowerReviews

How Mizuno USA Gains Insights from Customer-Generated Content to Enhance the Customer Journey

Mizuno USA, a global sporting goods brand offering equipment, apparel and footwear across multiple sports, needed to give shoppers the authentic information they rely on to make confident purchases. Their challenge was improving product portrayal and the overall customer journey—especially around new product launches—by incorporating real customer feedback and building social proof.

Mizuno partnered with PowerReviews to collect, display and syndicate customer-generated content at scale, including gathering 150 reviews at a tradeshow before a product launch. The program boosted syndicated reviews by 89%, increased visibility across retailer sites, and delivered actionable insights (e.g., order and returns issues) that helped Mizuno refine policies and improve customer confidence and launch performance.

Mizuno USA

Whitney Conner

Director of Customer Support