Case Study: Skechers achieves 32% conversion increase with PowerReviews Social Answers

How a leading shoe brand uses Q&A to quickly answer purchase-blocking questions to drive sales

SKECHERS, a global lifestyle footwear brand with more than $2 billion in revenue, needed a better way to answer shoppers’ specific product questions that product descriptions didn’t cover. Facing high bounce rates and customers leaving the site to search elsewhere, the company wanted an easy-to-implement, SEO-friendly Q&A solution to keep engaged shoppers on-site and drive purchases.

SKECHERS implemented PowerReviews’ Social Answers, which routes questions to the best sources and sends answers (typically within three hours) via email. The program delivered measurable results: a 32% conversion lift for products with Q&A, an 80% open rate on answer notification emails and a 51% conversion rate from those emails; it also reduced bounce rates and customer support volume, improved organic search rankings, and enabled plans to reward contributors through a Social Loyalty integration.

Skechers

Timothy Lakin

E-commerce Merchandising Manager