Case Study: honeygrow achieves 6x increase in mystery-shop volume with PowerReviews' Journey IQ

honeygrow Increases Mystery Shop Volume by 6X

honeygrow, a fast-casual restaurant known for sustainable, healthy menu options, needed better ways to evaluate in-store hospitality, speed, and order accuracy. Their legacy mystery shopping program wasn’t delivering actionable, scalable insights to improve the guest experience and strengthen brand loyalty.

PowerReviews implemented Journey IQ “missions,” recruiting real customers to complete end-to-end mystery shops and capture richer feedback. The program delivered six times the mystery-shop volume at the same cost, generated deeper analytics and actionable reports, and saw 100% of participants willing to complete missions again—boosting both operational insight and customer goodwill.

honeygrow

Kyle Brown

Director of Operations