Case Study: Gardener’s Supply Company achieves increased sales and stronger social proof with PowerReviews

Gardener’s Supply Company Sows Inspired Commerce with Customer Content

Gardener’s Supply Company, a 100% employee‑owned Certified B Corporation founded in 1983 that donates 8% of profits to gardening nonprofits, wanted to turn its enthusiastic digital community into a more cohesive, sales-driving experience. Although the brand had relied on ratings and reviews for more than a decade, it was missing an opportunity to surface abundant visual user content—especially from Instagram (75,000+ followers)—on product pages to inspire shoppers and lift conversions.

By adopting PowerReviews’ social collection and UGC Analytics, Gardener’s easily integrated hundreds of Instagram images alongside its review content—now more than 14,000 reviews and 1,500 images—directly on product detail pages. The result: improved SEO and conversion rates, faster high-impact product launches using influencer and tester content, successful expansion of catalog items with stronger shopper confidence, and actionable analytics that flagged product issues for merchants—all implemented with minimal IT overhead.

Gardener’s Supply Company

Amanda Everse

SEO Manager