Case Study: Torani achieves 35,000+ reviews and stronger customer insights with PowerReviews

Beverage Flavor Pioneer, Torani, Finds the Right Ratings & Reviews Formula with PowerReviews

Torani, the beverage flavor pioneer and family-owned Bay Area brand with more than 150 products, wanted to strengthen customer engagement and gather better consumer insights as it expanded its digital-first strategy. To solve this challenge, Torani partnered with PowerReviews for ratings and reviews, product sampling, and brand health benchmarking.

With guidance from PowerReviews best practices and analytics, Torani collected over 35,000 reviews and used user-generated content across multiple teams. The program also supported a new product launch that generated 225 reviews, helping Torani turn customer feedback into measurable insight and stronger brand health visibility.

Torani

Dana Amaku

Ecommerce Marketing Manager