Case Study: PROFOOT closes out a record sales year with PowerReviews' Benchmarking Sentiment Analytics

Benchmarking Sentiment Analytics is Helping PROFOOT Close Out a Record Sales Year

PROFOOT, a family‑owned Brooklyn footcare brand since 1986, needed a practical way to turn thousands of customer reviews into actionable insight and social proof for retailers. Manual aggregation and their previous provider couldn’t deliver benchmark data to compare messaging and performance against competitors, leaving the marketing team without the quantitative evidence needed to win shelf space.

PowerReviews’ Benchmarking Sentiment Analytics aggregated review data from Amazon, Walmart, Target and other sources, letting PROFOOT benchmark sentiment, track trends, and identify market opportunities quickly. The platform revealed PROFOOT had as many—or better—reviews than competitors, provided the retailer-facing proof that helped secure new placements in major drugstores, and contributed to a record sales year while freeing up time to focus on future product development.

PROFOOT

Jessica Donoghue

Vice President of Marketing