Case Study: Prime Gaming boosts CTR by 26% with PowerInbox DynamicMail

Prime Gaming CTR Jumps 26% with DynamicMail

Prime Gaming, an online gaming operator running campaigns across multiple properties and reaching up to 250,000 subscribers each month, wanted to boost email engagement and bring more of the excitement of its games into its marketing emails. The team turned to PowerInbox and its DynamicMail email enhancement, aiming to improve click-through performance without adding heavy creative overhead.

Using PowerInbox’s DynamicMail, Prime Gaming added interactive features such as fading buttons, lightning effects, countdown timers, and play-on-open video in both the header and body of its emails. The results were strong: Lightning and fade features drove a 26% increase in CTR, timers boosted CTR by 18%, and header video increased CTR by 5%, making PowerInbox a core part of Prime Gaming’s email creative process.

Prime Gaming

Itai Rieur

Marketing Manager