Case Study: Regit achieves 10% more email revenue with PowerInbox AdServer for Email

PowerInbox’s AdServer for Email Generates 10% More Revenue for Regit Car Concierge Site

Regit, the UK car concierge service with 2M users, relied heavily on email to send reminders, recall notices, and newsletters that drove site traffic and revenue. After finding its previous email advertising setup cumbersome and time-consuming, the company looked for a simpler way to monetize its high-engagement newsletters and better align email monetization with its existing ad strategy. PowerInbox’s AdServer for Email was chosen as the alternative.

PowerInbox implemented AdServer for Email with direct integration to Regit’s online ad server, making campaign management easier and enabling native ads to automatically populate emails and target subscribers more precisely. The result was a strong lift in performance: in the first quarter, Regit’s newsletters generated over £2,000 ($2,600), and PowerInbox accounted for almost 10% of Regit’s revenue, with that share continuing to grow.

Regit

Brice Agamemnon

Digital Campaign Manager