Case Study: Hearst achieves a $3 New CPM and 48% sales lift with PowerInbox

Hearst Earns $3 New CPM with PowerInbox’s RevenueStripe

Hearst, one of the world’s largest diversified media companies, needed a way to make its high-volume email marketing more engaging and more profitable. Working with PowerInbox, the team looked for a solution that could add dynamic elements and incremental revenue to campaigns sent to millions of readers each week.

PowerInbox implemented DynamicMail and RevenueStripe for Hearst, adding features like countdown clocks, content sliders, and other interactive elements to email campaigns. The results included 10,000 additional orders and a 48% lift in sales for a holiday magazine promotion, while a GM partner campaign’s slider became one of the top three clicked components in the email.

Hearst

Laura Derr

Hearst