Case Study: OrotonGroup boosts conversion and upselling with Powerfront INSIDE

OrotonGroup - Customer Case Study

OrotonGroup, the Australian luxury fashion brand, wanted to deliver the same high-touch customer experience online that shoppers received in-store, while also improving conversion and supporting customers more effectively during their digital shopping journey. To meet that challenge, OrotonGroup partnered with Powerfront and its INSIDE engagement platform.

Powerfront implemented INSIDE to enable proactive live engagement, smart product recommendations, and targeted cross-sell prompts based on browsing behavior, purchase history, and cart activity. The results included proactive engagement conversion rates of 20.10% when answered, site conversion uplift of over 20%, cross-sell conversion averaging 55%, and order value increases of up to 60%, helping OrotonGroup boost sales, loyalty, and service quality.

OrotonGroup

Ali Gordon

Assistant Marketing Manager