Case Study: Noel Leeming boosts conversion and sales with Powerfront’s INSIDE engagement platform

Driving sales conversion on the inside

Noel Leeming, one of New Zealand's largest retailers, sought to increase sales revenue and online conversion rates while reducing cart abandonment. They also wanted to create a more cost-effective contact point for their customers. To meet these challenges, they engaged the vendor Powerfront and implemented its INSIDE customer engagement platform.

By deploying Powerfront's INSIDE platform, Noel Leeming was able to initiate targeted proactive and reactive chat engagements with online shoppers. This solution led to dramatically higher conversion rates, including a 7.8x higher rate on answered proactive engagements and a 5.5x higher rate on reactive engagements. The platform also significantly enhanced the customer experience, with 89% of chat respondents reporting a positive interaction.

Noel Leeming

James McComb

Multi-Channel Manager