Case Study: Titan GPS scales to 60 MQLs per month with Powered By Search's Facebook Ads strategy

Titan GPS scales Facebook Ads to 300 MQLs in 5 months with Powered By Search

Powered By Search partnered with Titan GPS, a B2B SaaS provider of fleet tracking management software. The customer was facing significant challenges with its existing Google Ads strategy, including rising competition, increased cost per click, and a doubling of its cost per acquisition, making the channel less effective and more expensive.

The vendor implemented a new Facebook Ads strategy focused on offering valuable resources like a lead magnet and a free logbook app to cold audiences. By creating highly targeted lookalike audiences from Titan GPS's customer list and developing clear ad messaging and optimized landing pages, Powered By Search successfully generated 300 marketing qualified leads over five months, averaging 60 MQLs per month and establishing a new effective marketing channel.

Titan GPS