Case Study: STIHL achieves 164% revenue growth with PowerChord

STIHL boosts online revenue 399% with PowerChord

STIHL, a global leader in handheld outdoor power equipment sold exclusively through a network of over 10,000 dealers, faced the challenge of meeting modern shoppers online without bypassing its essential local dealer network. The company needed a purchase path that would capture buyer intent on its website while still routing every transaction through a nearby dealer. To solve this, STIHL partnered with vendor PowerChord.

PowerChord implemented a Buy Online, Pick Up in Store solution on its platform, allowing customers to research and purchase products on STIHL's website for convenient pickup at a local dealer. This initiative successfully captured buying intent at the point of decision and proved essential when curbside pickup demand surged. The results were a 164% year-over-year increase in sales revenue and a 399% year-over-year increase in online revenue for April 2020.

STIHL