Case Study: Kohler Generators achieves 80% of sales leads and doubles dealer lead volume with PowerChord

PowerChord Fuels Kohler Generator Sales at North Carolina Retailer

Kohler Generators, through local dealer Tidewater Energy in LaGrange, NC, faced stiff local competition and needed to grow high‑consideration generator sales beyond their traditional propane customer base. To reach the right customers and compete with a rival that outspent them on advertising, Kohler signed on to PowerChord’s localized digital marketing program to give dealers turnkey websites and targeted local advertising.

PowerChord delivered a turn‑key digital solution—consistently updated dealer websites, targeted online ads, and contact data reports—that drove measurable results for Kohler dealers. PowerChord now generates as much as 80% of Tidewater’s leads; dealers with PowerChord sites see 2× the average number of leads and 42% more sessions than the average dealer site, producing daily, convertible leads that are moving the bottom line.

Kohler Generators

Wendell Whitman

Manager