Case Study: Kubota achieves a 332% increase in qualified leads across Europe with PowerChord

Kubota Increases Qualified Leads Across Europe by 332%

Kubota, a global manufacturer of agricultural, ground-care, utility and construction equipment, struggled with inconsistent, unbranded dealer websites across nearly 400 dealers in multiple European countries and had limited visibility into online-to-instore conversions. To fix this, Kubota partnered with PowerChord in late 2018 to build locally branded, in-language dealer websites and deploy a targeted digital marketing strategy using the PowerChord Platform.

PowerChord delivered locally branded dealer sites, paid-search campaigns, proprietary lead-tracking and dealer training, which drove a dramatic uplift in performance: qualified online leads grew 332% year-over-year (and 280% from Q1 to Q2 during the pandemic), dealers received over 20,000 phone calls, and Kubota expanded the program from 7 to 20 European markets — helping improve dealer engagement and measurable sales opportunities.

Kubota