Case Study: Kubota achieves 24% more dealer leads with PowerChord

Kubota drives 24% more dealer leads with PowerChord

Kubota Europe, a global manufacturer of agricultural and construction equipment, faced a challenge in managing its vast network of nearly 600 dealer websites across Europe. The fragmented digital presence led to inconsistent branding, a poor customer journey, and an inability to track leads or marketing ROI effectively. To address this, Kubota partnered with vendor PowerChord for a digital transformation.

PowerChord implemented a centralized platform that provided locally branded websites for Kubota's dealers and integrated targeted paid search and social media campaigns. This solution delivered a 24% increase in leads captured across the dealer network. Additionally, PowerChord's strategy resulted in a 41% higher click-through rate on campaigns and an 89% lower cost per click, turning website traffic into measurable sales success.

Kubota