Case Study: STIHL achieves 164% YoY sales growth (and a 399% online revenue spike) with PowerChord

Helping STIHL Increase Online Checkout Five Times Over

STIHL, a global leader in handheld outdoor power equipment that sells exclusively through an extensive dealer network, needed to simplify online shopping and capture buyer intent while preserving local fulfillment—an imperative that became urgent with social distancing in 2020. To meet this challenge, STIHL partnered with PowerChord to deploy a “Buy Online, Pick Up in Store” eCommerce experience via the PowerChord Platform.

PowerChord’s solution let customers research and compare products on STIHL’s site, add items to a cart, and complete purchases for local dealer pickup, capturing intent at the point of comparison and adding convenience. The result: a 164% year‑over‑year increase in sales revenue after rollout and a 399% YoY spike in online revenue in April 2020, demonstrating a significant lift in conversions driven by PowerChord’s platform.

STIHL