Case Study: Grasshopper Mowers achieves 500% increase in dealer leads with PowerChord platform

Grasshopper Increases Dealer Leads by 500% with PowerChord Platform

Grasshopper Mowers, a leading maker of zero-turn mowers with a 50-year history, needed to attract new customers and boost in-store sales by strengthening their dealers’ local online presence. To scale uniform, branded dealer sites and become more competitive in local search, Grasshopper turned to PowerChord and its platform to help dealers launch and maintain local digital storefronts and marketing.

PowerChord implemented its platform to create scalable, branded local dealer sites and localized digital marketing; the impact was rapid and measurable. In the first year Grasshopper saw a tenfold increase in leads and nearly a 50% rise in online sales, with continued gains in year two; PowerChord Program members generated 500% more leads than non-members, lead volume rose 165% year over year, and online lead-generated sales increased about 80% year over year.

Grasshopper Mowers