Case Study: FLOE International achieves a 25% increase in dealer sales revenue with PowerChord

Going with the FLOE to Generate Digital Marketing Success

Floe, a McGregor, Minn.–based recreational equipment manufacturer since 1983 (known for boat lifts, trailers and FLOECRAFT lines like Afina Yachts and Varatti Boats), faced a weak dealer-to-customer digital experience: its dealer locator didn’t drive trackable local sales leads and the brand lost control once consumers left the site. Floe engaged PowerChord to improve the dealer-locator experience and create a consistent, easy-to-manage local digital presence.

PowerChord rebuilt Floe’s dealer-locator UX and launched a dealer recruitment program plus a full multichannel marketing campaign (paid search, social, display and retargeting), offering incentives and turnkey local digital packages for participating dealers. The PowerChord solution produced measurable results: participating dealers saw a 25% increase in sales revenue and a 3x year‑over‑year increase in dealer location searches, delivering more actionable, trackable local leads and a cohesive brand message.

Floe