Case Study: FLOE boosts dealer location searches and revenue with PowerChord

Floe lifts dealer revenue 25% with PowerChord

Floe International, a manufacturer of recreational marine equipment, faced the challenge of its online dealer locator failing to generate trackable leads for its network. Once customers left the main Floe website, the company lost visibility and control over the local experience, which threatened its consistent brand promise. They partnered with PowerChord to address this issue.

PowerChord rebuilt the dealer locator on Floe's website and then created a comprehensive multichannel marketing program for dealers. This solution included paid search, social, display, and retargeting campaigns. As a result, PowerChord helped triple year-over-year dealer location searches and drove a 25% increase in sales revenue for participating dealers in 2020.

Floe