Case Study: a better-for-you snack brand doubles ROAS on Target with Power Digital Marketing

Snack Brand doubles Target ROAS with Power Digital Marketing

Power Digital Marketing partnered with a better-for-you snack brand to address the challenge of achieving sustainable growth in the competitive CPG landscape. The brand needed to move beyond physical shelf space and required a data-led performance marketing approach to fuel both topline and bottom-line growth through retail media.

The solution from Power Digital Marketing involved a tailored, platform-specific campaign strategy, with a core focus on Target. They leveraged Pacvue technology for real-time optimization and dynamic campaign adjustments. This approach resulted in a 62% year-over-year increase in online sales, a 35% total sales lift, and a 2X improvement in ROAS on Target ads, all achieved without expanding the brand's physical retail distribution.