Case Study: Sephora achieves record sales and Amazon profitability gains with Power Digital Marketing

Sephora drives #1 product launch and +53% Amazon revenue with Power Digital Marketing

The textured hair brand faced the challenge of driving retail and digital transformation for its new product launch on Sephora.com and improving profitability on Amazon. Power Digital Marketing was engaged to implement sophisticated paid media strategies to address these omnichannel growth goals.

Power Digital Marketing deployed targeted paid advertising campaigns for Sephora.com and a full-funnel approach for Amazon using tools like Pacvue and Amazon Marketing Cloud. The solution propelled the new product to become the #1 seller on Sephora.com and drastically improved Amazon efficiency, reducing TACOS from 29% to 15% while increasing monthly revenue by 53%.

Sephora