Case Study: Pura Vida achieves 136% quarterly revenue growth with Power Digital Marketing

Pura Vida boosts revenue 136% quarter over quarter with Power Digital Marketing

Pura Vida approached Power Digital Marketing with an under-optimized digital marketing account. Their challenges included spending on inefficient keywords and failing to leverage machine learning and ROAS-focused Smart Shopping campaigns.

Power Digital Marketing implemented strategic optimizations by dialing in branded search for greater returns and focusing on non-brand campaigns for new customer acquisition. As a result, Power Digital Marketing efficiently scaled Pura Vida's revenue by 136% quarter-over-quarter, increased Shopping revenue by 40%, and drove a 24% higher revenue over the Black Friday/Cyber Monday period compared to the previous year.

Pura Vida