Case Study: Pasta Brand achieves 5.5% engagement and $105K EMV with Power Digital Marketing

Pasta Brand drives 5.5% engagement and $105K EMV in 72 hours with Power Digital Marketing

A pasta brand faced the challenge of validating consumer demand and selling through inventory during a high-stakes, three-day Costco roadshow. They engaged Power Digital Marketing to develop and deploy an urgent influencer activation strategy to drive engagement and sell-through.

Power Digital implemented a highly selective, geo-targeted influencer campaign timed to coincide with key shopping windows. This solution generated over 947,000 impressions, a 5.5% engagement rate, and $105K in earned media value, delivering more than a 2x return on investment. The campaign successfully met immediate sales goals and laid a foundation for the pasta brand's future retail growth.