Case Study: IN COMMON Beauty Launches as a Leading Haircare Brand with Power Digital Marketing

In Common Beauty generates 306M+ media impressions with Power Digital Marketing

In Common Beauty, a new haircare brand founded by celebrity hairstylists, faced the challenge of launching in a saturated market and standing out with its inclusive, luxury products. To build industry relationships and generate impactful launch coverage, they partnered with Power Digital Marketing for a public relations solution.

Power Digital Marketing executed an experiential press trip, flying top beauty editors to Los Angeles for personalized product demos and an intimate dinner with the founders and a celebrity. This strategy secured immediate media placements and social buzz. The campaign generated over 306 million total media impressions, solidifying In Common Beauty as a leading brand in the haircare space.

In Common Beauty